30 Seconds... 1... 2... 3... GO!

There are many kinds of networking events.  During some of them, you have the opportunity to introduce yourself and your business to the group.  Basically, a live commercial that depending on the format of the group can range anywhere from 30 seconds to 2 minutes.

That can be a lot of pressure!

Over the years, I’ve seen hundreds, maybe even thousands of these live commercials.  I have seen many great ones that grab attention and leave the group wanting to hear more (which is exactly what you want) and I’ve seen business owners flounder, stammer, and ramble on leaving the group confused about what exactly they do (which you definitely don’t want).

Do you articulate yourself well during one of these impromptu networking group commercials?

If not, don't sweat it!

Today, I want to share with you what I’ve found to be a very successful formula to develop your commercial.

Part 1:  Attention grabber:

• Start with something to grab their attention
• Don’t start with “my name is…” - people tune this out and you just blend in with the group – you only have a few seconds to stand out
• This is a great place to plug in your educational piece instead of the old fashioned sales pitch
  • “Did you know...?”
  • “Do you…?”
  • Audience participation “Raise your hand if you…”

Part 2:  A fun tip or fact about your products or services

• There is most likely something that is really important or makes you very passionate about your products or services.  Share that educational topic or tip with the group.  They don’t want to be “sold” but love to buy products or services that provide great benefits to them.

 
Part 3: What solutions do you solve

• What you want them to know about your business (solutions to the immediate pain point you solve works best)

 
Part 4:  Specific Call to Action

• “See me at my table to hear more about my special offer for all of you in attendance tonight”
• “Sign up for my service tonight and save 50%! Please see me at my table to schedule”
• Only give 1 call to action as to not confuse people. Simple is better here.

 
Part 5:  Name & / or Company

• End plain and simply with your name, company name, and even your tag line if you have one.

 
Success Tips:

• Focus on educating the group on what you offer. People love to buy but if they feel they are being overly “sold”, they become resistant.
• Be specific and precise, rambling on about your product or service will turn people off
• Do not go over the time limit that you are given.  Remember, the key is to create interest and have attendees want to hear more from you in a conversation either during the event or a conversation later.
• Practice!
• Re-evaluate often. If you aren’t getting a positive response, try changing it up until you do.  A good commercial will make people curious to hear more.

 
Thanks for reading!
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I would love to hear from you about your commercial experience. Please leave a comment below.

If you would like help with your live commercial, click here for your FREE Discovery Session. During this session we will evaluate your commercial as well as go through other aspects of networking that you can use immediately to build your success.

Click HERE to schedule your FREE Discovery Session