There are many kinds of networking events. During some of them, you have the opportunity to introduce yourself and your business to the group. Basically, a live commercial that depending on the format of the group can range anywhere from 30 seconds to 2 minutes.
That can be a lot of pressure!
Over the years, I’ve seen hundreds, maybe even thousands of these live commercials. I have seen many great ones that grab attention and leave the group wanting to hear more (which is exactly what you want) and I’ve seen business owners flounder, stammer, and ramble on leaving the group confused about what exactly they do (which you definitely don’t want).
Do you articulate yourself well during one of these impromptu networking group commercials?
If not, don't sweat it!
Today, I want to share with you what I’ve found to be a very successful formula to develop your commercial.
Part 1: Attention grabber:
Part 2: A fun tip or fact about your products or services
Part 3: What solutions do you solve
Part 4: Specific Call to Action
Part 5: Name & / or Company
Thanks for reading!
I would love to hear from you about your commercial experience. Please leave a comment below.
If you would like help with your live commercial, click here for your FREE Discovery Session. During this session we will evaluate your commercial as well as go through other aspects of networking that you can use immediately to build your success.
Click HERE to schedule your FREE Discovery Session
Over the years, I’ve had some amazing, ongoing referral partnerships that really kept a steady influx of clients coming my way. These partnerships have literally sent me hundreds of thousands of dollars in business over the years and I would love to share my strategies with you so you can have similar successes.
My first and most magical referral partnership grew from the very first networking event I had ever attended (you can read about my first experience networking here). What makes it magical was that I had no idea back then or a strategy behind it, it simply happened naturally.
I met Marty at that first networking event and shortly thereafter, he and his wife hired me for personal training twice a week. Marty is an accountant with his own practice and his wife, Lori is a partner of an accounting firm in Denver.
Once we began working together, Lori started getting results and others in her office noticed and were asking her what she was doing. She started to share my information with people and she also got me into the office gym to provide free equipment orientations for people who wanted to use the company gym. I started holding a couple of workout groups there and private training sessions as well.
Marty also started sharing how I was helping them as a couple improve their fitness level with both his clients and his business network.
At any given time over the 9 years I owned my fitness studio, their referrals were equal to a large percentage of my business. What they did for me and my business was simply amazing! And this is just 1 example of the many power partners I’ve had over the years.
Looking back on it, I can see the components that made this process very successful and very duplicatable.
When you put these pieces together, create multiple relationships that support a system like this, it makes for a winning team of powerful referral partners that will help give your business a consistent stream of customers.
Thanks for reading!
I would love to connect with you, please leave a comment below.
Cheers to Your Success!
I grew up very quiet and shy, I’m honestly the LAST person one would think would own a networking company let alone, present in front of groups and educate others about the power of networking.
I learned how to network the hard way. Striking up conversations with strangers was not only very difficult for me, I was taught by my parents “never talk to strangers”. Even as an adult, that proved to be a difficult belief to change.
I also knew that when I went from personal training in a gym, where all my leads were “warm” contacts the gym had provided, to moving into my own private personal training facility where I had to go out and find people to work with me, I had to start getting in front of and start talking to strangers.
I think it’s natural to be a little nervous when going out to a networking event, especially if it’s your first time at an event and aren’t sure what to expect.
The first event I had ever gone to was a bit of a disaster in my eyes. I had been invited by a client to a lunch meeting and all she said was “Please join us at lunch. There will be lots of other professionals there so, bring plenty of business cards.”
My first thought was “Am I a professional? I wear workout clothes all day… am I even going to fit in with these people?”
You don’t even want to know how long it took me to figure out what to wear. I had already been personal training for some time and my “professional” clothes were dwindling.
Once I got there, everyone was very nice and I felt welcomed. We sat down for lunch and the next thing I knew, we were going around the table and taking turns standing up and giving a "commercial" about our businesses.
I had not at all prepared for this and I really began to panic. I had not been accustomed to speaking in front of groups, in fact the thought back then terrified me.
I didn’t hear a word any of them said because I was so focused on trying to figure out what in the world I was going to say.
When it was my turn, I stood up with my face and neck red, my hands sweating, my voice cracking, my heart pumping out of my chest, and I said “Hello, I’m Shari, I’m a personal trainer and I help people get in shape”. I sat down as fast as I possibly could and was relieved that was over!
I was surprised they even asked me back. I was even more surprised that I decided to go back knowing I would have to stand up and speak to them again the following week. But, they were very supportive and friendly so, I gave it a go. I figured I couldn’t get any worse.
That first experience entered me into the wonderful world of networking and I wouldn’t change it for anything.
I had great success within that group as well as many others after that.
What I realized later was that my networking success within that group wasn’t about my crappy commercials and not giving the best first impression.
What I attribute my success within the group was that:
13 years of networking later at the time of this post, I still take way too much time figuring out what to wear:)
I also go to events with different attitude:
So, if you’re new to networking don’t give up!
Continue to show up and think more about building relationships than “selling” and you’ll do just fine.
Thank you for reading!
Do you have an embarrassing networking story you would like to share?
I would love to hear from you, please comment below.
My journey into business started many years ago with my personal struggle with emotional eating and yo-yo dieting.
The urge to "fix myself" fueled my hunger for knowledge about nutrition and exercise.
Once I found what worked for me and I was able to overcome these issues, it naturally led me into the business of personal training and nutritional coaching.
Like many of my health and wellness colleagues, I had a passion to help others but very little business know-how.
I found myself immersed in a new set of challenges as an entrepreneur.
Through the years, I found myself seeking out many business courses, mentors, and coaches to help me through. I had years that were tough, and years that were successful.
Through all of it, what kept me going was my drive to fight through so I could continue to help the clients that needed my expertise.
In the past few years, my passion has transitioned.
I've seen it too many times to avoid the need any longer.
I've been there.
Through all of the trial, the error, and the business training.
I get what it means to be driven by passion and struggling with the tools to succeed.
I'm here to help other passion-driven entrepreneurs with the business side of things so they can do what they're good at - helping more people and making a bigger impact in the process – loving their businesses every step of the way!
I would LOVE to get to know you and how I can help you grow your business!
Click this link to schedule a call: https://sharimitteco.youcanbook.me
Hi there! I'm Shari and am thrilled you stopped by! I love developing community, growing my business and helping health and wellness professionals do the same.