We are a little over half way through my Network to Success course with a great group and one of the modules is about follow-up and keeping in touch.
One of the biggest mistakes I see business owners making is that they typically don't follow up that well and if they do, they may meet with someone once and if they don't buy from them at that time, they move on. This is a mistake because it takes time - between 5 to 13 touches to make a sale or to have someone refer to you.
It's no secret that people buy from those they know, like and trust. But what does that really mean? All of that doesn't happen with the pass of a business card or even after one coffee meeting or phone call. So, it's important to have a way to build on those relationships on a deeper level.
My favorite way is through education which is why I do these videos. It's a way I can give you helpful tips you can use now and it gives you an opportunity to see if you resonate with me and like how I teach and know what I'm about.
There are many ways to keep in touch: phone calls, cards, emails, messaging, and sending things like articles or videos that remind you of someone.
Don't worry! Your keep in touch system doesn't have to be a super strict system. In fact, some of it will naturally be a bit random.
The important thing is that you're doing SOMETHING to regularly allow opportunities for people to get to know you so they can see if they like you and trust you. Beyond that, they also have to need and be ready for what you are selling.
Thanks for watching!
Please comment and let me know how you keep in touch with those in your community.
I want to share this story from a friend of mine because it happens a lot and it's very much a turn-off. Yet, people offering it think it's ok because they think they are giving a gift of free product to "try".
Well, I'm here to tell you this doesn't work.
I share this story so you can learn from it.
My friend happens to be in the fitness industry so, people reach out to her all the time to get her to use and/ or sell their supplements.
She was recently approached by someone who she didn't know via facebook messenger. Although they had friends in common, they were not connected.
The message went something like this "Hi there, would love to have you try out my products for free and tell me what you think."
My friend wasn't happy, in fact, it annoyed her.
If you're in that business, you get approached CONSTANTLY so, it's kind of annoying, to begin with.
The person outreaching didn't even bother to get to know the person she was trying to sell to. She had no idea what my friend did as a specialty in her business, what her values are, or if her supplements matched up with that in any way shape or form.
So, if you're doing this. Stop!
Take the time to get connected and learn about the people you want to approach. And don't approach them with the sale first (a free trial when you want someone to buy is not a gift).
Put connections first, and the sales will come.
If you're interested more in hearing about my book "Getting in Bed with the Right People in Business", send me a message and you can buy your copy.
I would love to hear your networking stories! Please share below so I can teach others what not to do.
Do you have a clear, concise answer to the question "what do you do?"
This is really important when you're out at networking events so that the person on the other side of your conversation knows who you help and the solutions you solve for them.
If you are confused about your business, then everyone you talk to will also be confused and you will be missing out on referrals and clients.
One reason business owners begin to get jumbled up here is that as they add revenue streams to their business, they may be adding things that seem cool but aren't in alignment with their mission for their business and the clients they are passionate about helping.
I'm a huge proponent for adding revenue streams to your offerings but make sure that the revenue streams you offer support your mission and your vision so it doesn't cloud your message.
Please post a comment, I would love to hear from you about your networking experiences.
Thanks for watching!
Cheers to your success!
Hi there! I'm Shari and am thrilled you stopped by! I love developing community, growing my business and helping health and wellness professionals do the same.