There are many kinds of networking events. During some of them, you have the opportunity to introduce yourself and your business to the group. Basically, a live commercial that depending on the format of the group can range anywhere from 30 seconds to 2 minutes.
That can be a lot of pressure!
Over the years, I’ve seen hundreds, maybe even thousands of these live commercials. I have seen many great ones that grab attention and leave the group wanting to hear more (which is exactly what you want) and I’ve seen business owners flounder, stammer, and ramble on leaving the group confused about what exactly they do (which you definitely don’t want).
Do you articulate yourself well during one of these impromptu networking group commercials?
If not, don't sweat it!
Today, I want to share with you what I’ve found to be a very successful formula to develop your commercial.
Part 1: Attention grabber:
Part 2: A fun tip or fact about your products or services
Part 3: What solutions do you solve
Part 4: Specific Call to Action
Part 5: Name & / or Company
Thanks for reading!
I would love to hear from you about your commercial experience. Please leave a comment below.
If you would like help with your live commercial, click here for your FREE Discovery Session. During this session we will evaluate your commercial as well as go through other aspects of networking that you can use immediately to build your success.
Click HERE to schedule your FREE Discovery Session
Over the years, I’ve had some amazing, ongoing referral partnerships that really kept a steady influx of clients coming my way. These partnerships have literally sent me hundreds of thousands of dollars in business over the years and I would love to share my strategies with you so you can have similar successes.
My first and most magical referral partnership grew from the very first networking event I had ever attended (you can read about my first experience networking here). What makes it magical was that I had no idea back then or a strategy behind it, it simply happened naturally.
I met Marty at that first networking event and shortly thereafter, he and his wife hired me for personal training twice a week. Marty is an accountant with his own practice and his wife, Lori is a partner of an accounting firm in Denver.
Once we began working together, Lori started getting results and others in her office noticed and were asking her what she was doing. She started to share my information with people and she also got me into the office gym to provide free equipment orientations for people who wanted to use the company gym. I started holding a couple of workout groups there and private training sessions as well.
Marty also started sharing how I was helping them as a couple improve their fitness level with both his clients and his business network.
At any given time over the 9 years I owned my fitness studio, their referrals were equal to a large percentage of my business. What they did for me and my business was simply amazing! And this is just 1 example of the many power partners I’ve had over the years.
Looking back on it, I can see the components that made this process very successful and very duplicatable.
When you put these pieces together, create multiple relationships that support a system like this, it makes for a winning team of powerful referral partners that will help give your business a consistent stream of customers.
Thanks for reading!
I would love to connect with you, please leave a comment below.
Cheers to Your Success!
Hi there! I'm Shari and am thrilled you stopped by! I love developing community, growing my business and helping health and wellness professionals do the same.