I see it all the time...
People pinging and ponging from networking event to networking event to no avail because they do not have a solid keep in touch strategy.
Although they are doing a great job getting in front of new people and starting relationships, they aren't developing their relationships to the next level which is where the magic happens.
Here's the deal.
If you don't have a way to keep in touch and develop your business relationships, you are letting money slip through your fingers.
Even with relationship marketing, it takes 5-13 "touches" before someone will buy from you or refer others to you.
So, if you don't have a way to stay connected, you are missing the boat.
There are many ways to stay connected to the people you meet such as: blog/ newsletters, coffee meetings, phone calls, cards, and sending articles or other things you think they would enjoy.
The key is to be consistent and build the "know, like, and trust" factor.
Thanks for watching!
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